I first played golf with a cut-down club when I was four. After that, like so many young people before me, I spent my weekends and free time chasing a white ball around, with the full intention of hitting it as far as I could every time. I went to university with my homemade swing and played to a handicap of about 7. For the next 50 years, I played good, bad and indifferent golf, never really getting significantly better, and over time, my handicap went to 17.

Something unexpected happened to me in 2007. I had a straightforward idea about improving performance on the golf course. It would not be inaccurate to call it a 'Eureka!' moment. It came when I decided to apply my work-related mental conditioning techniques to my own game of golf – by this time, I was only managing to play eight to ten rounds a year. I then proceeded to play one of the best rounds of my life.

I discovered that previously, I had been concentrating all my efforts on technique and mechanics and that I had given no thought to the origins of performance excellence. I now realise there are two significant sources of excellence. Practice and Mental Conditioning. This second element – the reality of how mental conditioning techniques can successfully be applied to golf – forms the subject of this website and my books.